Search Engine Marketing

Search Engine Marketing (SEM) consists of using a combination of both organic search result strategy (Search Engine Optimisation) coupled with paid advertisements. (Pay Per Click).

As a Badged Google Partner, iEnhance has demonstrated advanced knowledge of the Google Advertising plateform Adwords. 

During the initial stages of analysis of your site, we will trial a range of paid keyword advertisements in Search Engines. This will help with our overall keyword selection, and also to shape a more in-depth paid advertisement campaign designed to best reach your target audience. We set up conversion tracking, to allow us to track cost per conversion.

Once the initial trials have taken place, we then look to refine your Pay Per Click campaigns to maximise your targeted exposure, for minimal costing. The main aim of running an Adwords, or pay per click campaign is to run the campaign optimally with the lowest possible cost per conversion. We work over time to reduce the cost per conversion using a number of methods.

The method of using both pay per click, and Search Engine Optimisation is the best way to get maximum exposure to your targeted audience, and once implemented, will be a long term marketing solution.

How we achieve your Goals:

  • Consultation
  • Research
  • Implement "Trial" Pay per Click campaign
  • Analysis of pay per click, and refinement of campaign
  • Cost management
  • Ongoing monitoring of campaign, to ensure strength and market share.
  • Optimising your website to attract organic search traffic.