iEnhance Blog


SEO - The Basics

Business 3 Comments 12 January, 2023

Often we are asked about the basics of what we do as far as Search Engine Optimisation goes.

Well, if you are looking to engage iEnhance to help you out, or even if you are looking to give SEO a go yourself, here is an overview of some of the methods that we may impliment for your campaign:

  1. Research keywords: Use keyword research tools to find out what keywords and phrases people are using to search for products or services like yours.

  2. Optimise your website: Use the keywords you've researched to optimise your website's title tags, meta descriptions, and content. Make sure your website is easy to navigate and has a responsive design.

  3. Build backlinks: One of the most important ranking factors for search engines is the number and quality of backlinks pointing to your website. Reach out to other website owners and ask if they would be willing to link to your site.

  4. Create valuable content: Search engines favor websites that regularly publish high-quality, relevant content. Create a blog or resource center and post new content on a regular basis.

  5. Use social media: Share your content on social media platforms to drive traffic to your website and build backlinks.

  6. Monitor your progress: Use analytics tools to track your website's search engine rankings and monitor your progress. Analyze the data to identify areas where you can improve your SEO efforts.

  7. Keep an eye on your competitors: Keep track of what your competitors are doing and see what's working for them. You might find some new techniques you can use to improve your own SEO.

  8. Always stay updated: SEO is a constantly changing field, so be sure to stay up to date with the latest best practices and algorithm changes.