iEnhance Blog

What Is GEO? Generative Engine Optimisation (GEO) is a newer discipline in digital marketing that aims to optimise content so that it surfaces favourably in AI‑driven responses, rather than solely in classical search engine result pages. Unlike traditional SEO methods (keywords, backlinks, meta [...]

Publishers are suing Google over AI Overviews—and that’s not just legal drama. It’s a red flag for anyone relying on clicks: AEO is now mission‑critical. New Lawsuit Puts AI Overviews in the Spotlight On 14 September 2025, Penske Media Corporation—the owner of Rolling [...]

AI Mode just went global(‑ish). AEO now means optimising for actions, not just answers. Google’s AI Mode is expanding worldwide and starting to do things for users—like booking restaurants. That shifts Answer Engine Optimisation from “be the cited source” to “be the [...]

For more than two decades, Search Engine Optimisation (SEO) has been at the heart of digital marketing. Businesses have competed for keywords, optimised websites for Google rankings, and measured success in clicks. But the digital landscape is changing rapidly. Today, people are no longer just &ldqu [...]

Why Every Business Needs an AI Agent in 2025 How AI co-workers became the key to staying competitive   It began like many business stories do—in frustration. At a growing logistics company in Brisbane, the customer service team was drowning. “Where’s my parcel?”, &ldq [...]

In today’s digital landscape, a business's online presence is not a luxury — it's a lifeline. From generating leads to maintaining customer trust, a functioning website and sound digital marketing strategy are essential for growth and sustainability. Unfortunately, too often busi [...]

Often we are asked about the basics of what we do as far as Search Engine Optimisation goes. Well, if you are looking to engage iEnhance to help you out, or even if you are looking to give SEO a go yourself, here is an overview of some of the methods that we may impliment for your campaign: Re [...]

Search engine optimization, or SEO, is the practice of increasing the visibility and ranking of a website or webpage on search engines like Google, Bing, and Yahoo. It's an essential part of any digital marketing strategy, especially for businesses in Noosa, Australia, which are looking to attract [...]

When it comes to local search engine optimisation (SEO), there are a few key things to keep in mind. By following these tips, you can help your business to rank higher in local search results, and attract more customers from your local area. One of the most important things to focus on is your busin [...]

Google Ads Management and Managing Expectations We have previously covered a few useful points on selecting a Google Ads or Google Adwords Manager here, so I won't go over that again... We now jump to the part where you have made the decision to hire an experienced Adwords / Google Ads manager [...]